VisitDenmak wanted to build a tourist portal targeting Chinese tourists, but also build a suite that clearly represented Danish design style, while at the same time fit into the business universe. An additional requirement was that the solution had to be easy to duplicate, so that future business sites could easily be implemented without the need for extensive resources. Marketing should be in from the start, so content and landing pages could easily be optimized for SEM.

Imangu offered Drupal as the solution, which was already being used in the international version of the Visit Denmark website. We recommended to host the site in China in order to achieve optimal speed on the site. Everything will be developed based on default Drupal standards so that future integration with third-party systems will be easier. We also proposed a fully responsive site from the start, since a very large percentage of Chinese netizens use mobile devices for browsing the Internet.

Top of the line modern informational site built in Drupal CMS, coupled with a fully responsive solution that is a breeze to manage. It's hosted on one of China's fastest cloud solutions, and marketing considerations were conceived from the start, so topics and articles are easily optimized for social media or Chinese search engines. Cooperation between imangu and VisitDenmark continues with new business sites, based on this first Chinese VisitDenmark launch.